Singapore Online Supermarket
Complete your grocery shopping in just a few minutes. It's easier than you might think! No more jostling with the crowd, No more queue waiting for payment, No more shopping with grumpy spouse, running kids and crying babies.

Our dedication to customers
We are dedicated to serve and care for our customers and in doing so creating a delightful shopping experience for everyone. You can sit back and relax with a cuppa while shopping online, be it by yourself or with your love ones. Shopping for your household groceries will no longer be a chore and it can be fun.

Online grocery shopping is quick and easy.
In an ever fast moving world, people are getting busier and hope to spend more time with their family or on their leisure activities. In every household, we need groceries as part of our daily lives. Grocery shopping is a routine job for most families; we usually take 1-2 hours to shop, if you need to drive to the supermarket it may take 3-4 hours. So some even called it a chore!

Buy groceries anytime you want, even in your pyjamas.
You can simply do your grocery shopping from wherever you have internet access, anywhere anytime. We provide a wonderful convenience of getting what you want, when you want it. It is a new way to shop for groceries every week and certainly, we hope, will make life happier for everyone who shops with us.

Save money, save time with us.
At our website, we work towards money and time saving for you and your family. We retail online and our operation cost are much lower than physical supermarkets. So, we can offer customers more attractive prices when come to shopping with us. What’s more, you save on car park fees and save energy on carry heavy shopping bags. Online shopping also help you save time, so you can spend more quality time with your love ones.

We go an extra mile for you.
Online supermarket is also helpful for families whom family members are home bound. If you have elderly parents at home who need special care around the clock, you may find it hard to do your grocery shopping. If wheeled-chair bound find getting around a little tough, not to mention the loads of bags you need to carry. If you are a new mum on confinement, you are preferred to stay home. We like to extend our services to you.

Manage your shopping.
We invest in auto-mated system to help you budget and manage your shopping. There will be a trolley calculator so you can shop and view your total purchases instantly. In your account, you can retrieve past orders and buy the same items again, create a list in advance so you can remind yourself what to buy. This is especially helpful if you are planning for a party or event celebrations. You may retrieve this list at your next visit to complete your order anytime you like.

Leave the rest to us!
You may wonder how and who will process your order. Your purchases are handled by our fully trained personal shoppers and ever-friendly delivery team. Our personal shopper will hand pick customers’ order while our delivery angel help customers with their shopping load and delivers them to home. We are professionally trained and always attentive to your needs or requests. At all time, we promise to deliver fresh and high quality products to your home every time. We take special care to look after your order and realises how important it is to you.

Online Grocery

Online Grocery is the act of consumers or customers buying foodstuffs, various household and everyday supplies via the Internet. It is similar in concept to the physical aspect of consumers going down personally to any of such stores to purchase the necessary everyday commodities or as and when required to.

Online grocers are sellers who deal with grocery products and may or may not have their personal shop front(s) for selling grocery. However, it is for certain that they are required to sell or promote the products pertaining to grocery on the Internet through any form of websites and be able to conduct online transactions of trade to be headlined under this term.

To be able to shop online, consumers must have access to any computer connected to the net and majority of them should have their own credit card or other forms of cash-less method to pay.  This will let consumers have more options of choosing the either the convenient way of obtaining their grocery or the hassle of spending time going down to the desired grocery store or supermarket and engaging in long queues just to achieve the same objective.

Online Grocery is a form of business-to-consumer(B2C) transaction.
Online Grocery shopping has yet to become popular but is fast becoming a rising trend and has the potential to extend its influence much faster than actual grocery shopping which has reached saturation point and is likely to be on the declining trend in the near future.

History of Online Grocery Shopping
Online grocery shopping came about in the US in the mid-1990s during the "dotcom" craze. However, it stagnated for quite some time as consumers weren't yet ready to trust the internet with something as important as their grocery lists. However, now that internet shopping is such an enormously gigantic business, it's no wonder that there is a new buzz around online grocery shopping. If you are going to give it a try, you should have a high-speed internet connection. Using a dial-up connection will be very slow and frustrating, and you'll end up having to spend more time buying groceries from your home computer than you would probably spend driving to the store as you normally do.

Trends in Online Grocery Shopping
When an online grocery shopper has a good first experience with a certain website sixty percent of the time they will return to that website to buy more.

According to research found in the Journal of Electronic Commerce, if we focus on the demographic characteristics of the in-home shopper, in general, the higher the level of education, income, and occupation of the head of the household, the more favourable the perception of non-store grocery shopping.

One knows exactly which website to enter, how much on the average the goods will cost, and the time taken for the goods to reach them. Online grocery shopping has become extremely routine and predictable, which is one of its greatest appeals to the consumer.

The moment a consumer selects a product or finishes his/her selection, most online supermarket retailers will employ the shopping cart software which will tabulate the cost of items in the shopping cart with the option of allowing consumers to adjust the quantity of items in the shopping cart list, by analogy with filling a physical shopping cart or basket in a conventional store. One such shopping cart with user-friendly features can be found in Yumtrade. A "checkout" process follows (continuing the physical-store analogy) in which payment and delivery information is collected, if necessary. Some stores allow consumers to sign up for a permanent online account so that some or all of the user’s necessary information only needs to be entered once. The consumer often receives an e-mail confirmation once the transaction is complete. Less sophisticated stores may rely on consumers to phone or e-mail their orders (though credit card numbers are not accepted by e-mail, for security reasons).